- Intro

1. Attention catching
2. Joke / Laugh / save cat
3. Greeting
4. Establish topic (maybe main message or some example problem)

- Main Part

1. content, ideally personal

- End

1. reference to the start
2. Important message
3. Call to action

Ending is haaard. In preperation on how to find the perfect ending I have started to analyze world champions. And I have found that surprisingly often not even their endings really feel perfect. Some do like Cyril Junior Dim Ndini or Sabi Sengupta Just Nod. And the solution is surprisingly simple. They end on their title. Literally. This solves the problem for me. Just have a strong message, make that your title and then both name your speech after it and end on it. Alternatively do it like Luisa Montalvo and end on your exact first words.